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7 Top Personal Finance Trends to Watch Out for in 2024 | Explanation By Kartik Mahajan Sir

7 top personal finance trends to watch out for in 2024

In the dynamic landscape of personal finance, staying abreast of emerging trends is crucial. The Indian economy, witnessing remarkable growth, is influencing a slew of personal finance shifts. Here are seven trends that are set to reshape the financial landscape in 2023.

1. Buy Now Pay Later (BNPL)

Buy Now Pay Later (BNPL) has become a household term in the formal Indian economy. This payment option allows users to acquire goods and services instantly while deferring payment. According to Amit Gupta, MD at SAG Infotech, BNPL is gaining traction as a short-term financial management tool. However, caution is advised as credit losses are expected to rise, potentially affecting its social standing in certain market segments.

2. Exchange Traded Funds (ETFs)

Amit Gupta highlights Exchange Traded Funds (ETFs) as low-cost, diversified investments. These funds offer investors exposure to various assets without the need to select individual stocks, making them an attractive option for those seeking a balanced and efficient portfolio.

3. Real Estate Investment

Owning a home as a long-term investment is regaining popularity. Suren Goyal from RPS Group notes an uptick in secondary home purchases in 2022, signaling a renewed interest in real estate. The sector’s stability and potential for higher returns make it an appealing investment option expected to gain momentum in 2023.

4. Neobanks

The rise of Neobanks, digital-only banking platforms, is transforming traditional banking. These platforms offer a range of services, including online payments, deposits, remittances, and credit cards. As digital adoption grows, Neobanks are poised to play a significant role in reshaping the financial services landscape.

5. Cryptocurrency

Cryptocurrency, a digital form of money secured by cryptography, is making waves in the financial world. As a decentralized and secure method of making payments or storing value, it is gaining acceptance among investors. Understanding and navigating the cryptocurrency space is becoming increasingly important for those looking to diversify their investment portfolios.

6. P2P Lending

Peer-to-peer (P2P) lending is emerging as a decentralized credit system, facilitating direct transactions between borrowers and lenders. This alternative lending method, highlighted by Amit Gupta, offers a unique avenue for individuals to access credit or invest outside traditional financial institutions.

7. Stock Markets

Amber Pabreja, Founder and CEO of Trendlyne, emphasizes the importance of a strategic approach to stock market investments. Trying to time the market is cautioned against, with the adage “time in the market is more important than time out of the market” holding true. Diversification and periodic investments are key strategies to navigate the volatility of stock markets effectively.


As we step into 2023, the personal finance landscape in India is poised for transformation. From the innovative BNPL concept to the growing influence of Neobanks and the ever-evolving cryptocurrency market, individuals need to stay informed to make sound financial decisions. Embracing these trends with caution and a strategic mindset can lead to a more secure and prosperous financial future.


1. Are Neobanks safe to use for my financial transactions?

Yes, Neobanks utilize advanced security measures to protect your financial information. However, it’s crucial to choose reputable platforms and follow best practices for online security.

2. Should I consider investing in cryptocurrency in 2023?

Cryptocurrency investments come with risks. It’s advisable to thoroughly research and understand the market dynamics before venturing into this volatile space.

3. How can I diversify my stock market portfolio effectively?

Diversification involves spreading your investments across different assets to reduce risk. Consider a mix of sectors and industries, and avoid putting all your funds into one stock or sector.

4. Is P2P lending a reliable way to borrow or invest?

P2P lending offers an alternative to traditional banking. While it can be reliable, conduct due diligence on the platform and borrowers/lenders involved to minimize risks.

5. What is the significance of ETFs in personal finance?

ETFs provide a cost-effective way to diversify investments. They offer exposure to various assets, reducing the risk associated with investing in individual stocks.

6. How can I incorporate sustainability into my investment portfolio?

Consider investing in companies with strong environmental, social, and governance (ESG) practices. Sustainable mutual funds and ETFs are also viable options.

7. Are robo-advisors a safe option for managing my investments?

Robo-advisors use sophisticated algorithms and security measures, making them a secure option. However, it’s essential to choose reputable platforms and regularly monitor your investments.

8. How can financial wellness programs improve my overall well-being?

Financial wellness programs address the interconnectedness of financial and physical health, providing resources and guidance for a more balanced lifestyle.

9. What are the benefits of micro-investing?

Micro-investing allows individuals to start investing with small amounts, promoting financial inclusion and enabling everyone to participate in wealth-building.

10. How do green bonds contribute to environmental conservation?

Green bonds finance projects with positive environmental impacts, such as renewable energy and sustainable infrastructure, offering investors an opportunity to support eco-friendly initiatives.

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